wetherbyweb

- a local business supporting local businesses -

Affordable website authoring and hosting plus a

with personalised classifications

Sainsburys’ plans to build a new store on the site of the Jarvis hotel has generated a good deal of opposition in the local press with many independent businesses feeling threatened by such a development. Think about it though - what will best develop and protect your future business?

Devote time and effort to opposing Sainsburys.
Putting that same time and effort into growing your own business.

Your own website will enable you to reach your target audience and bring customers to your business either electronically with a full-blown e-commerce site or by literally attracting them to your premises.

Dancing Goat Coffee in York is an example of a full e-commerce site using popular free software to supply consumables to its customers as well as providing service, maintenance and sales of coffee equipment. Visit them at www.dancing-goat.co.uk to see a business that also integrates a website with social networking sites such as Facebook and Twitter.

A full e-commerce site would cost from £4.00 per day and enable you to sell over the Internet.

A basic website would cost from £2.00 per day and would even enable a keen company owner to update its site by email or smartphone.

If e-commerce sounds rather daunting and perhaps a step too far then look at Asda’s experience. A recent poll via their Facebook account revealed that, rather than shopping online its customers were more inclined to construct a shopping list based on the best deals available and then visit a brick and mortar store to make their purchases. John Lewis, Waitrose and Sainsburys are all developing ‘click and collect’ services (source .Net magazine, November 2011 issue, ‘Going online to shop offline’ by Fadi Shuman pp 132).

For more information email webmaster@wetherbyweb.com, phone 07966 355054 or write to wetherbyweb at 4 The Knoll, Bramham, Wetherby, LS23 6TT